How Direct-to-Consumer Hearing Aids Are Changing the Industry

As Internet shopping has gained widespread acceptance, new possibilities have emerged for multiple industries. For the hearing aid industry, online shopping has paved the way for more affordable prices and increased convenience while ordering. Hearing aid companies such as Eargo, Lexie, and HueHearing have adopted direct-to-consumer distribution as a way to reduce prices and drive customer satisfaction.

Exorbitant prices have been a mainstay of the hearing aid industry for far too long. The average price for hearing aids is around $2,500 and most hearing aids on the market are sold for around $1,000-$4,000. Direct-to-consumer hearing aids eliminate many costs associated with traditional hearing aid retailing, such as paying for an in-person audiologist or building costs. Some direct-to-consumer brands use an online hearing test as an alternative to costly in-person visits. Many direct-to-consumer providers do not even require hearing tests, allowing consumers to wear their hearing aids as quickly and conveniently as possible.

Hue Hearing is one example of a direct-to-consumer hearing aid company with significantly lower prices. Because of its direct-to-consumer business model, the company is able to offer single hearing aids at prices as low as $68 and one pair of hearing aids for $132. According to, the company can do this while still keeping its hearing aid design compact, comfortable, and powerful. If you’re curious about whether lower prices affect a product’s quality, you can read HueHearing reviews online and decide for yourself.

Even established companies such as Bose are creating direct-to-consumer hearing aid models. Because the demand for affordable hearing aids is high, consumers can expect this trend to challenge the hearing aid industry’s price structure.